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In recent years, Ninh Binh has paid attention to diversifying night time tourism products and services in a bid to attract more tourists and encourage them to stay longer in the province.
Tourism activities associated with traditional arts has brought various benefits. The combination has not only helped preserve and introduce traditional cultural identities but also diversify tourism products, thereby keeping tourists to stay longer in Ninh Binh province.
In recent years, Ninh Binh's tourism sector has witnessed strong growth with an increasing number of tourist arrivals and a growing amount of revenue. Ninh Binh has been become a bright spot in Vietnam's travel map, and ranked among top 15 leading destinations and top 10 provinces with the highest number of visitors. Apart from its outcomes, the tourism sector still sees weaknesses such as unattractive tourism products and poor entertainment activities which fail to keep tourists stay longer.
